Case Study
HOW THE NORDIC’S LARGEST BEAUTY RETAILER CHOSE SOCIAL MIRROR.
THE STORY
60 suppliers. One perfect mirror.
When Matas said yes, we knew the product had to be perfect. The existing glass wasn't good enough — so we spent the summer contacting over 60 suppliers across Europe to find exactly the right type of glass.
One German supplier had it in stock. We tested it, it was right, and we went with it. In January 2026, after working day and night in warehouses in Hvidovre and Viborg, we launched in 10 stores across the country.
WHAT WE BUILT TOGETHER
A product that grows with the partnership.
Video capture
Customers and staff can record and save looks — for sharing, bookings or content creation.
Custom campaigns
Matas can update the mirror's front page themselves — text, logo and visuals tailored to any campaign, directly in their own backend.
Full brand customisation
Fonts, colours and the entire user experience tailored to match Matas' brand identity exactly.
Video capture
Customers and staff can record and save looks — for sharing, bookings or content creation.
Custom campaigns
Matas can update the mirror's front page themselves — text, logo and visuals tailored to any campaign, directly in their own backend.
Full brand customisation
Fonts, colours and the entire user experience tailored to match Matas' brand identity exactly.
Start of partnership
"
We continuously work to create engaging in-store experiences for our customers. Visiting Matas should always be a dynamic experience where you can see, smell, try, and feel — preferably together with others. We see a clear trend that customers want to involve their closest ones, either physically or digitally. In that regard, Social Mirror elevates our customer experience to a whole new level.
"
- Pernille Stentoft Rasmussen — Head of Customer Experience, Matas
WHAT MATAS SAYS
What Matas employees say.
The mirror helps customers when they're unsure and need guidance from people they trust.
It encourages customers to explore more products — because they feel safer with someone they know on the other end.
YOUR STORE COULD BE NEXT
Get in touch to learn what Social Mirror could do for you.
Or reach out directly — contact@social-mirror.com