Case study
How Denmark's largest
beauty retailer chose
Social Mirror.
From first contact to 10 stores live — the story of our partnership with Matas, the Nordics' leading beauty chain.
The story
60 suppliers.
One perfect mirror.
When Matas said yes, we knew the product had to be perfect. The existing glass wasn't good enough — so we spent the summer contacting over 60 suppliers across Europe to find exactly the right type of glass.
One German supplier had it in stock. We tested it, it was right, and we went with it. In January 2026, after working day and night in warehouses in Hvidovre and Viborg, we launched in 10 stores across the country.
What we built together
A product that grows with the partnership.
From launch to today, we've continuously developed new features together with Matas.
What Matas says
"We continuously work to create engaging in-store experiences for our customers. Visiting Matas should always be a dynamic experience where you can see, smell, try, and feel — preferably together with others. We see a clear trend that customers want to involve their closest ones, either physically or digitally. In that regard, Social Mirror elevates our customer experience to a whole new level."
Pernille Stentoft Rasmussen — Head of Customer Experience, Matas
From the shop floor
What Matas employees say.
Want to be next?
Your store could be next.
We're currently in negotiation with 15 more stores.
Get in touch to learn what Social Mirror could do for you.